Exceptional events for women in digital. Serving innovation.

WIRE, upcoming editions :

The Happy Hour
Special NRF
10 January |
New York
Register now
The Happy Hour
Special Shoptalk Luxe
27 January |
Abu Dhabi
Register now
The Dinner
Special NRF & Shoptalk Luxe
3 February |
Paris
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The Dinner
Special NRF & Shoptalk Luxe
5 February | Lille
Register now

Who Decides? Women & Agentic Commerce Happy Hour

An exclusive evening for women pioneers

in e-commerce, digital, and innovation

🗓️ 10 january | 5pm - 7pm | New York

How about meeting on Saturday, January 10th in New York?

Join us for a convivial moment before NRF, bringing together Frenchies and e-commerce enthusiasts.

With your MCs, Laetitia Lamari and Adrien Naeem, we’ve got some surprises in store for you.

Open to everyone: bring your colleagues, friends… the place is yours!

Register now
✅ A unique initiative designed specifically for influential and innovative women in the digital industry..
✅ WIRE events take place quarterly, each edition focusing on different themes related to digital transformation.
✅ The event is invitation-only, with very limited spots to encourage meaningful exchanges.
Register now

WIRE : why?

Foster networking
among industry professionals.
Generate business
opportunities.
Exchange insights
on e-commerce use cases.

Who are we?

Two experts in retail, e-commerce, and new technologies. One man, one woman, driven by ecosystem trends in France and internationally.

Laetitia Lamari

Laetitia is an accomplished marketing specialist in the commerce sector, with 15 years of experience spanning multiple facets of this dynamic industry. She has helped shape marketing strategies for companies ranging from startups to multinational corporations. Passionate about innovation and the social impact of commerce, Laetitia is also a sought-after speaker and a recognized marketing authority.

Co-creator of the podcast “Le Café de l’E-commerce,” she plays a key role in highlighting the latest trends and opportunities in the e-commerce world. She is deeply committed to showcasing female talent through her podcast “Le Café des Femmes de l’E-commerce” and through WIRE (Women in Retail and E-commerce) events, where she brings together female decision-makers from across the industry.

Adrien Naeem

Adrien is an e-commerce expert who played a key role in launching Salesforce Commerce Cloud in France in 2010. With 15 years of experience in U.S.-based SaaS companies, he is also a recognized speaker, a notable LinkedIn influencer, and an active volunteer advocating for digital inclusion. In addition, he is the co-founder of “Le Café de l’E-commerce,” the first independent media platform dedicated to e-commerce.

WIRE : whO?

WIRE is a community and a network of supporters.
Our supporters are partners from the tech and digital ecosystem who align with WIRE’s DNA.
They support WIRE — and we thank them :